Client's needs :
Eager to invest on online presence, the company felt that their current websites needed some changes to offer a better user experience. They also wanted to invest in a solid SEO strategy and infrastructure as well as setting up an e-mail marketing tool.
As project manager, I gathered an SEO expert, an UX expert, a graphic designer and a full-stack developer to be sure to have all the necessary skills to fulfill the client's needs.
For this project, it was decided that :
- Both websites will be audited. A set of recommendations will be proposed and integrated.
- All meta elements and SEO best practices will be applied to all pages
- A mailing solution with email templates will be configured for them to program newsletters and product promotions
Rapport d'audit
UX mobile
The solution
- UX Audit and recommendations
- Wordpress pages optimization
- Web content production
- Search engine copywriting and google services index
-Mailchimp sequence and template
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